With more than eight years of global operations, POWEROAD has built proven expertise in energy storage system design, manufacturing, and deployment. At The smarter E 2026, the company showcased its latest C&I energy storage solutions targeted for the European market.

In his interview at the event, POWEROAD President Henry Hao described the company’s localization strategies, highlighting the manufacturer’s facilities in Belgium and the Netherlands. He mentioned plans for an R&D center in Central Europe and production facility in Eastern Europe.

Hao explained the importance of POWEROAD’s partnerships with EPCs, EMS providers, system integrators, distributors, and energy investors to bring the many parts of the value chain together. He added that part of the company’s strategy for targeting the European market includes a focus on compliance with sustainability, ESG, and carbon footprint goals in the region.

Watch the interview here: