Sunrun subsidiary SnapNrack has cut the ribbon on its first U.S.-based facility, openings its doors at a new plant in El Paso, Texas on Nov. 4.

The newly operational site assists with SnapNrack’s onshoring efforts, taking over from the firm’s manufacturing plant in Juarez, Mexico. Now just a few short miles — and one international border — away, the plant completes the company’s strategic realignment in terms of product onshoring.

SnapNrack says that by bringing both assembly and distribution over the border and into the Lone Star State, the company is working to eliminate friction with international customs. The second Trump administration’s tariff war and heightened foreign entity of concern (FEOC) restrictions have created a need for further onshoring, especially in the renewable energy space.

“This landmark operational expansion highlights SnapNrack’s commitment to U.S. manufacturing,” company representatives say, “strengthening supply chain security, and delivering crucial domestic content advantages to customers across the solar energy sector.”

The newly American-made solar components will allow SnapNrack to empower both its partners and its parent company, maximizing federal incentives for renewable energy.

Future proofing the SnapNrack system

The onshoring process aims to create a “stable foundation,” the company says, eliminating cross-border transfer delays. The transition to an American plant will also protect the company’s value chain against potential FEOC restriction, and allow SnapNrack to scale volume like never before.

The new El Paso plant aims to serve as a gateway for the region’s manufacturing sector, making use of El Paso’s railways in its distribution processes. The company says this strategic positioning will enhance distribution, and potentially heavily reduce lead times.

“Situated at a critical transportation crossroads, the active El Paso facility leverages the I-10 and I-25 interstate corridors alongside the region’s “southern gateway” rail network to efficiently distribute product across the country,” SnapNrack officials say. “Crucially, manufacturing and assembling racking solutions within the United States directly supports solar installers and project developers in meeting domestic content requirements.

“By providing American-made components, SnapNrack empowers its partners and parent company, Sunrun, to maximize federal clean energy incentives and drive domestic solar adoption.”

The new SnapNrack plant in El Paso is open and operational now.

— Solar Builder magazine