Logistics are a key component to larger scale solar projects, but unfortunately solar is underrepresented with most carriers / logistics companies. Most brokers still rely on manual processes and limited visibility, which creates a lot of headaches for solar developers trying to hit tight construction schedules or just have an idea of what’s going on with trucks without having to start a series of calls and emails.

Fura is looking to change that. Fura is a digital freight brokerage specializing in renewable energy logistics. Having expanded its capacity around the U.S. in support of other industries, Fura is now leveraging that footprint to support solar. The company recently shipped over 350 MW of solar modules across the United States during the first quarter of 2025 – a new milestone for the company.

“At Fura, we’ve built a freight platform and process to solve these types of challenges,” says Ryan Morrow, VP of Sales & Operations at Fura Freight. “Our mission is to reduce waste in supply chain operations – specifically targeting midmarket and/or emerging markets that don’t have allocated budgets for tech, a desire to build costly teams, or need to move much more quickly, rather than engage a drawn-out implementation timeline of inhouse logistics SOPs.”

Fura at a glance

Fura’s platform delivers real-time tracking, seamless appointment scheduling, and full delivery transparency. This is especially critical in solar logistics, where final-mile bottlenecks can delay high-value project timelines and impact installation crews across the U.S.

“We’re not just moving freight—we’re revolutionizing how solar modules reach their destinations,” Morrow said. “Our tech-enabled platform brings visibility to the final mile, ensuring better communication, fewer delays, and smarter decisions.”

Fura works to help developers stay on time and on budget and can provide the tech “out of the box” with no capital investment.

“Fura’s commitment to providing reliable and efficient logistics solutions with superb customer service and the ability to see where the delivery is in real-time has been a game-changer for our company and our customers,” said Mary Taeffner, Director of Logistics of The Megawatt Group. The Megawatt Group is redefining solar module distribution through an innovative, outsourced sales platform with the goal of creating the most efficient, transparent solar marketplace in the U.S. “It’s saved my team and our customers countless hours of time by eliminating the need for constant coordination and frequent back and forth e-mails.”

“Partnering with Fura has streamlined our supply chain, allowing us to meet the growing demand for solar energy solutions across the country,” stated Emmanuel Attaliadis, CEO at Axitec, a solar module company headquartered in Germany with strong U.S. operations. “Their team understands the urgency and complexity of solar logistics.”