In the exclusive world of haute cuisine, the modest Japanese restaurant “Sukiyabashi Jiro” and its Michelin star teach us that excellence, although essential, does not always guarantee world fame. The key lies in its innovative and disruptive chef, “Jiro Ono”.

The difference between an excellent cook and a world-famous chef goes beyond the kitchen. Similarly, in the business world, the choice between being a standard company and a creator of innovation defines the journey to success.

Let’s take inspiration from haute cuisine to explore how the chef mentality, especially applied to the concept of the Integration Coefficient IC, can transform the way we approach business.

In the business context, being a “cook” means following a monotonous recipe with reliability and efficiency. Even worse, in one corner of the sustainability market, companies look like something out of a fast-food chain. The menu is the same, the prices are standard, and growth is as slow as a line at rush hour.

But what if this model no longer works? What happens when businesses begin to lower their margins and the menu no longer attracts customers? This is where the Integration Coefficient IC comes in, the key to transforming the kitchen on the path to sustainability by going from monotonous menus to stellar banquets.

However, to stand out, to go beyond simply offering quality, we must stop being “cooks” of the same perfect recipes with few variations, be faithful to tradition, and adopt the mentality of a “chef” with innovation and creativity as the essential ingredients.

Just as the protagonist of this publication, Jiro Ono, overcame the conformist routine of the perfect cook mentality to offer revolutionary sushi, we, as entrepreneurs, must break the rules. Implementing the IC model was our springboard towards the creativity of designing dishes (solutions) that surprise and attract our clients, and also improving the supply chain by adopting the same route as the modern tendencies of the Collaborative Economy.

We have already mentioned news of mass layoffs in solar companies caused by staying in the routine. Despite signs in commodity prices that are increasingly falling, companies are still clinging to obsolete practices, leaving their staff on the hook.

The Integration Coefficient CI provides the secret ingredient that transforms “burger makers” into chefs. It allows you to create new recipes for success in a market that demands a new path: innovating in business, seeking sustainability.

Why settle for following a recipe when you can create a new one? The end customer price does not reflect the reality of a current supply chain where manufacturing costs have decreased considerably. The reason? Many continue to bet on being “cooks” without daring to adjust the recipe.

The Integration Coefficient IC business model is the opportunity to be reborn. Companies can stop being mere fast food dispensers and become chefs who experiment, innovate, and lead transformation.

Ready to Transform? Our IC model is, for sure, the game-changer you’ve been looking for. Contact us today to find out how!